When it comes to landing pages, there three common myths
1. They are are for websites only.
2. They are are difficult and expensive to create.
3. Only large companies use landing pages.
The truth is all above three sentences are just myths!
In today’s post, I will try to include information about the benefits of creating landing pages, and outline the design components that make landing pages most effective.
Okay folks, let’s get started!
Although currently there’s little information available about whether landing pages created within Facebook are more effective than landing pages for websites, we do know recent studies prove that people more freely reveal personal information about themselves when on Facebook.
When Facebook decided to change their layout to Timeline, they removed default landing pages. Now anyone who visits a Facebook Page can only view an app (or a landing page) from a provided link on the Timeline.
Creating Landing Pages within Facebook Can Increase Profits
A landing page can help you keep friends closer. Keeping your fans inside of facebook when asking for their names and email addresses may help your conversions.
This way you may grow your email list. But, only 10 percent of brands currently use an email opt-in form on their Facebook Page. Those businesses have a leg up on their competition because they’re making it easier for their Facebook fans to become email subscribers. And as most marketers know, having a strong email list is a foot in the door to better lead generation and increased sales
There are so many statistics on lead generation and social media that it’s sometimes difficult to weed through them to find the numbers that are most important. To shed light on how social media and landing pages can complement one another, check out these eye-opening stats:
How to Create Landing Pages within Facebook
To create a landing page within Facebook, a popular option that saves a lot of time and stress is to use a third-party application design tool. Yes, it is possible to design a landing page within Facebook without enlisting a third-party app company, but there are a few drawbacks.
To design your own landing page within Facebook you need coding skills, Facebook platform – compliant servers to store data like email addresses that your landing page will collect and, most of all, time. The simpler option: use a third-party app design tool where all the heavy lifting is done for you.
Another reason many people decide to use a third-party app company to design their Facebook landing pages is because it’s more cost effective. There are some app design tool companies that provide a free plan so it’s possible that it won’t cost you anything to design and host a Facebook landing page.