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3 Tips of Direct Marketing
Sometimes, for instance when you're working as Independent
Sales, for legal reasons, you are not allowed to advertise on the
web in any way that implies that your advertisement is endorsed
by the company.
When web advertising is forbidden, Direct Marketing can be used
effectively in growing your business. You can literally boost the
number of new clients you bring into your business online using the
following tips.
1. Use an autoresponder to build a data base.
Write a sales letter for your products or service's and feature it
on your autoresponder. Write the sales letter convincing your
prospects to send an e-mail requesting a sales representative
to contact them. Whenever a prospect show his interest by
sending an email to your autoresponder, you may simply add
this name to your database and contact him.
2. Target your market starting your own ezine.
The quickest way to build a database is to start an electronic
free newsletter (ezine). You cannot use the company name,
or trademark, or anything of that nature in your advertising.
But you will promote similar products. Who is interested in
similar products should be interested in your product as well.
All you have to do is to drive subscribers to your autoresponder
3. Advertise your autoresponder and/or ezine
Don't use the product or company name, just describe it.
Focus your message on prospect's needs and talk to them
about themselves.
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