Make Your Sales Letter SellIf you have your own product or an affiliate program a good sales letter is a perfect chance to explode your sales. You can find a lot of articles related to sales letter with very good advises, but I think that the best start to discuss about this item is the following question : What is the purpose of a sales letter ? Well, the purpose of a sales letter is to sell a product, not to get traffic. Therefore, they should be written in a way that specifically targets sales. That means once you have written your sales letter, you should find a way to drive potential customers to it. Today I propose you the search engines. The solution is writing in your sales letter certain phrases that people search for. Take a piece of paper and list down the key words related to your product or service. Then put them into the text. To assign more power to your words I want to let you know some tips very useful if you choose to submit your site to Google. 1. Use the h1 - /h1, h2 - /h2, h3 - /h3, ... tags. There are areas of a page that are important to the search engines. Make sure you get key words in here. If you think that the words 'natural vitamins' are relevant for your business, then use them bordered by 'h3 - /h3' tags or at least bordered by 'b - /b' in your body text and make them prominent. Again, unfortunately the first paragraph or two of a page are quite important to the search engines. Prominent, from a search engine perspective, is as high up your text as possible. 3. Put key words in 'Title' tag The title area is also important to the search engines. You'll be happy if the title is a short phrase that matches up with what people were looking for and so will the search engines. 3. Take care of word density and positioning. If you were targeting a two word phrase, you may have to mention it 4-5 times or more on your page to get the right density, because Google will understand that this is very important to you. You can improve the keyword density of a page by including it in bulleted lists, quotes and highlighted areas 4. Do not write long sales letters. If you do, take care to put your key words in the first lines of your text. If you think you need a long text, then cut it in many pieces (according to a basic idea) and make a site page for everyone. It is very important that you have a concise and targeted main page. When people visit your sales letter they may well look at the page title in their browser but it's your headline that will catch their attention. But you should never compromise the quality of your sales letter in order to get traffic from the search engines. Otherwise you may end up getting more traffic but less sales. 5. Write articles. Write short articles related to your business. Each article should have a few prominent links to the sales letter for your product. Then submit your article to ezine publishers or sites offering free resources for ezines or people looking for money opportunities. Google counts the links coming to your site and you will have a high rank by increasing it's link popularity. Some people don't optimize sales letters at all. They use other pages to try to draw traffic from the search engines. Try to consider all above as an option to increasing your site Obviously traffic from the search engines is very important - largely because you don't need to pay anyone a commission to get a sale.
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