The Approach is the Key of SuccessWhy should they believe me ? How may I persuade my prospects I am telling the truth ? These are important questions, and because they are important, they require prompt, honest and sincere answers. <> How do I catch my web site visitor's curiosity ? <> How they will know this is not a scam ? It's not easy. You may start the same way sales people do it in "the real world". Just think how a sales person at the local department store build confidence and trust. The Approach is the Key of Success. They try first to set a comfortable tone. They don't jump right in and start talking about their product the minute you first meet (at least the good ones don't). Of course, on the internet this is tough to do. You can not talk face to face and the most important, on the internet the visitors come and go very quick. You must have a headline or something like that to capture the visitor attention, but once they are in your hands take care that any customer feels better dealing with someone speaking in a gentile way with very common words Here are some ways to give your web site visitor a degree of confidence They are just simple ideas to begin the process of building trust and refine your image. 1. Respond to email promptly (within 24 hours if possible). By setting aside important email and answering days or weeks later, the sender is left to feel unimportant. Use an autoresponder to acknowledge that you've received the email. At least they will knows that somebody is there and is very interested in what they have to say or in their questions. It leaves hope that a more personal response is forthcoming. 2) Include all of your contact information - name, address, phone number. Also, add some words about yourself or at least about the business. 3) Offer testimonials and/or comments. The best support for your business are comments and testimonials from other people you have done business with. You may ask for permission to post actual email addresses where these people can be reached. This gives credible proof and shows that others have had successful dealings with you and your business. 4) Be polite, show your full courtesy. Remember all the time the magic "Thank you!" or other common courtesies like "You're very welcome!", "Happy to help!" or "Let me know if there's anything else I can do to be of further assistance?" Make sure they're a part of your business vocabulary! Thanking, encouraging, trying to be helpful - these are all traits that develop a sense of trustworthiness. All above there are just the simple things that people remember. This approach it's what's so often missing in the rush-rush-hurry-hurry world in which we live - where many simply don't take the time . . .
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