The Winning Ezine AdvertisingWe have all heard about people who have made money from placing ads in ezines. The process is not very complicated. You must have <> Your own product or service (or an affiliate program ) and <> A small classified ad promoting the benefits of said product or service. The ezine advertising works very good because using this service you can have some advantages you cannot hope using other methods: <> An ezine is a targeted list, therefore you have the possibility to choose to advertise only with those ezines that match the market of your product/service. <> By the consequence, your promotion campaign will reach only people interested in what you sell, and you will have an increased number of feed-backs <> You may reach a large audience, but at the same time, you have the possibility to choose to use only a few ezines with a big number of subscribers, or many ezines with a medium or small circulation. <> You may advertise using a small space (few lines) or a bigger one according to your policy. <> You may track your advertisements <> You may use follow-ups taking care to reach the same large audience using the same ezines or only those most responsive <> For this great exposure you will pay the smallest price This sounds very good but these days ezine advertising has become so competitive that marketers need to think a smart ezine advertising strategy. This is very necessary in order to stand apart from competition, reach a targeted audience of customers and continue to reap the overwhelming benefits resulting from this highly effective medium. The biggest problems with traditional ezine advertising is the fact that your ad gets sandwiched in between 5-15 other ads of rather similar content. This naturally dramatically decreases the exposure and the effectiveness of your ad. Here are some advices to avoid this problem : <> Use a killer headline. The headline is like a hook, it grabs the people's attention. If you want to get big results, you may use a professional tool <> Hire a top sponsor space. A sponsor ad is the ad at the very top or very bottom of an ezine. Since they are closer to the top or bottom they stand apart from the other ads and so they illicit a much greater, more favorable response from subscribers. <> Use a solo advertisement. A solo mailing is a 3-7 paragraph ad which an ezine sends to its subscribers separate from its regular newsletter mailing. It contains only your advertisement and, by the consequence it offers the highest exposure for your promotion. Solos have proven, by far, to be the most effective and profitable ezine ad in which an advertiser could ever invest his/her money. Think of it this way, many marketing internet millionaires of today made their fortune. This world of ezines is wonderful, but you must take that it is a world in permanent transformation. Therefore to succeed using ezine advertising, you must change with the times and use the methods that work today!
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