Make Bonuses Work for YouIf you're going to sell a product online, ask yourself if you give enough for people to consider your offer a good value, and want to buy from you. To create a high-perceived value and to make your offer more exciting, you have a powerful tool at your disposal: Add Bonuses. Despite of the fact that bonuses are the last items prospects will see, they're going to stick in their mind and create the desire to buy. Here are 5 tips to make bonuses work for you: 1. Choose bonuses compatible with your product. Do not offer a bunch of bonuses at random. With only 2-3 closely related bonuses, you may improve the quality of your product ,and make your offer more attractive. 2. Go into detail about every bonus. Spend some time telling them why they need it and how every feature adds more power to the main product. 3. Don't consider bonuses as a second part of your offer. I've seen in almost every place that people list the main product in first position and add a special section named 'bonuses'. My opinion is that this way the customer gets the impression that he receives some valueless things just to have a full bag. 4. Show that your offer is unique. Let people see that your product and bonuses altogether differentiate your offer from the others that may be similar. 5. Use words that capture the reader's interest. Take care to engage your reader from your headline to your close. Use words your prospects don't expect to see. They make the reader think that your offer must be really unique.
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