6 Tips for Mini-Sites High PositioningToday mini-sites are one of the most popular marketing concepts. Focused to sell a single product or service, a mini-site is a couple of webpages: a sales letter linked to an order form. While mini-sites are considered very effective sales tools, it can be a big challenge to drive a lot of customers to them. The major problem you have to face, is the lack of reciprocal links. As you know, the reciprocal links are a powerful way to increase the traffic to any site. But within those two-page mini sites there is no room for links or banners, for a very simple reason: you do not want to drive people away, you want them to stay and buy your product. Period. Under those circumstances the most effective way to get visitors is Search Engine positioning. The higher position you have, the more visitors you'll get. Let's see how you can do that. Whenever a user needs to find something on the web, s/he will almost always instinctively go to one of the top search engines and run a search using the most appropriate words that describe what s/he needs. Your first problem is to make a list of key words you think that people might use to find what you want to sell. Make it big, with synonyms and all related words you can find. Ask friends' help, they can give you an unexpected idea. Example : money, earn, income, wage, mint, profit, commission, fee, cash, dime ... Once you have this list, try to see what words could be used the most. Go to search engines and see the last queries related to words you have on your list and choose the most frequent ones. Make a sublist with the main key words. Then write the content of your sales letter using the words from your list, taking care to use them more then once, but the key words more often, more frequently. Search engines look at almost all parts of a web page to set its rank. All is taken into consideration: the title, meta tags, body text, alt tags, comments, form hidden fields and headings To succeed in high positioning, there are some hints. 1. Make a sentence using your main keys words and put it in the 'TITLE' tag. 2. Put your key words in 'META NAME' sections. You may use and short sentences like "earn cash" if you have "earn cash" stated like that in your body text 3. Put your main key words in the superior part of your body text. This is a very sensible area for search engines. 4. Another sensible area is the content of headings, I mean 'H1' and '/H1' tags and the rest. You may use CSS style sheet features for resizing the text. 5. ALT tags used for describing images is another sensible area for search engines. Put your keys words in these fields. 6. Key words in hidden type tag.
|
||||||